Targeting buyers who pay royalties

Problem to Solve:

NFT artists are not able to engage with buyers who have paid royalties in the past. Furthermore, there is no identification of these buyers. These are critical stakeholders in the NFT ecosystem who are being ignored.

Drawing a parallel from the web2 ad world, think of this as a “premium audience” targeting capability. Right now this premium audience or the premium buyer is not getting the attention they deserve.

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Possible Solution:

Buyers who pay royalties can be identified with a badge and point system. A suite of launch tools can be built which allow artists to communicate and sell to these buyers.

Any artist who is launching their NFT should be able to reach out to buyers who’ve paid sufficient royalties in the past on any collection and

• Inform them exclusively about an upcoming airdrop

• Beta test incomplete work and receive feedback

• Open up collections first to these users

• Reward them in any appropriate way

Platforms like Magic Eden can enhance their launchpad with these solutions.

Other products like Slise, Airdropr, etc. may want to implement this as well.

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Resources:

1. Royalties are dead, long live Royalties

2. NFT Marketplace Blur has implemented airdrops for traders who pay royalties.

3. Solana Docs

4. Solana SDKs and Frameworks

5. A list of NFTs projects that have won Solana global hackathons in the past